What will change for brands and advertisers?

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Themes and brands will be presented as shown in the following image:
By clicking the +/- buttons, users are telling Google that they want to receive more or fewer ads on a particular topic or from a particular company.

In addition, as you can see in the following image, the user can also block certain topics that he or she considers sensitive:


Another interesting option is the “ Privacy ” tab in My Ad Center. There, you can edit your demographics (age, gender, education level, etc.) as you wish. This will give the user the power to receive ads according to the targeting they want.

Additionally, when using the search engine or browsing Google belgium phone number list partner sites, you will have the option to bookmark, block, filter topics, and also find out who is sponsoring that link on Google Ads:


If well-received by users, the My Ad Center solution will help further improve the quality of information and data intelligence on the Google platform.

At the same time, the user experience can be constantly improved, as this information will serve as a basis for personalizing and filtering the topics that really interest the user.

Google being the largest search engine in the world, providing a good user experience is not an optional strategy for the company, on the contrary, it will always be a priority in its changes.

Therefore, with the launch of its hub, advertisers will have to increasingly worry about the relevance of their ads.

Promoting a good user experience and segmenting your campaigns correctly will be crucial factors in achieving success with this traffic acquisition channel.