Businesses have always sought to evolve in order to be as efficient as possible. For decades, money and effort have been invested in improving productivity and achieving more agile operations.
However, it is often difficult for employees to keep up with so many changes. In the case of the sales department , this becomes evident.
Especially in large companies, sales teams spend hours trying to find useful information and content to sell, having to search through different repositories and folders.
looking for documents - CatalogPlayer
Digital adoption is the solution that companies should aspire to in order to resolve this situation.
What is digital adoption?
Nowadays, it is easy to be familiar with the concept of “ digital transformation ”. Accelerated by the pandemic, many companies have adopted new digital tools, applications, software… But to what extent are these resources being leveraged?
According to Forbes magazine , digital adoption refers to a state in which digital tools and assets are leveraged to their full potential.
It is common for companies to carry out a digitalisation france whatsapp data process (to a different extent in each case). However, to see a considerable improvement in sales, it is necessary to reach this state of digital adoption .
It is important to note that good digital adoption goes beyond the number of files created, the number of times the team has logged in, the number of screens used… It must significantly improve the experience of both employees and customers.
How can you ensure successful digital adoption?
The way we live our daily lives has changed. And with it, the way we want to work. Salespeople in sales teams are still willing to train, but they now prefer quick solutions above all else. The same solutions that they are given in their daily lives as buyers.
Therefore, in addition to training, companies must offer their sales team the appropriate digital tools to improve their productivity.
ipad man - CatalogPlayer
The success of this transformation will be measured not by the number of digital tools, but by the ability of the sales force to adopt them and take advantage of them in their daily activities. This is when the state of digital adoption will be reached.
How can digital adoption be facilitated?
At the same time, the key to success in ensuring that your sales team achieves digital adoption is to choose a platform that has the capacity to accompany the team in this process . Through content management, knowledge base , Sales Enablement, etc., it is possible to enhance the engagement of the sales force with digital solutions.
With CatalogPlayer's Sales Enablement platform, you can reduce the margin of error in the adaptation process and, in general, promote an effective use of the company's digital assets in the sales processes. In this way, with the right platform, the company's path to digital adoption is smoothed.