A construction company can use this data to adjust its strategy.

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Tips for promoting a construction business in Yandex Direct, VK Advertising and Avito



The most expensive channel is contextual advertising on Yandex Direct search. The cost per click in this case will be 56.08 rubles. But the ad will also have the highest click-through rate – 6.4%.
It will be cheaper to launch a targeted croatia telegram number database campaign in VK Advertising. CPM for this channel is 127.45 rubles, and CPC is 30.47 rubles.
However, it is important to pay attention to the average check when promoting through VK Advertising and Yandex Direct. The second channel provides a much higher average check: 1,500 rubles versus 98.32 rubles. This means that the return in monetary terms from contextual advertising should be higher than from targeted advertising.
The cheapest channel is Avito. The cost per click is 4.44 rubles.
Determining the best region for companies operating in several regions of Russia at once
It is not necessary to compare a region with the entire country. A business can use Pulse to compare two (or more) regions of Russia in which it has representative offices. This will help determine the most profitable channels and not waste money on others. For example, launch targeted advertising in Moscow, and contextual advertising in Yekaterinburg.