One of the biggest questions when it comes to Social Media is what is the ideal frequency for posting , and in theory, there is no magic formula . This is because what works for one network may not work for another.
In this case, the solution is to define an objective, analyze the metrics to check which posting frequency makes the most sense, and finally create an Editorial Calendar .
Monitor brand mentions and comments
With the ease of connection that social networks provide between brands and the public, they become one of the main channels for providing online service . However, the volume of mentions or messages that a brand receives can become a problem if there is no adequate monitoring.
Mentions and messages about your brand merchant cash advance email marketing can be positive or negative , which can either generate positive or negative marketing. That's why it's so important to monitor what people are saying about you, whether it's your customers, competitors or the press itself.
The difficulty in this case is to keep track of everything and take steps to use this communication to your advantage, however, as we have no control over what people share, it is not so simple to monitor this.
The good news is that there are several tools on the market to help with this mission, one of them is Hootsuite , which offers the function of filtering keywords to find out what people are saying about your brand, competition and the market.
Mistakes that can harm your brand image
You've probably seen some blunders in posts on the internet, right? The truth is that there are no rules of good manners, since social media is a democratic environment that allows freedom of expression , but common sense is important , especially when you manage a public profile or a company page.
Just as the internet provides viral marketing with great ease, which is positive for your company, it can also be harmful by creating an image crisis, so all caution is valid . Now, check out some mistakes that you should avoid!
Not knowing your audience
Just as each social network has a purpose and requires segmented strategies, the same applies to the target audience. Therefore, it is essential to define your persona to know what content is appropriate and the ideal tone of voice to approach.
One example of this was the negative repercussion that a tweet from Banco do Brasil had due to the way it treated customers with automatic messages. The brand used an intimate tone of voice and could have been just another regular post, but it went viral negatively because its audience was not happy with this type of approach.
Prejudiced jokes and actions
Even if your audience is relaxed and allows for a humorous tone, any brand action must be designed so as not to cause discomfort to people. The freedom of expression that the internet provides does not give anyone the right to use moral or ethical aggression that disrespects races, genders or social classes .