That's when we decided to study the problem and find a way to solve it (as a good Start Up, we pivoted). There were hours of trial and error, but little by little we were correcting the process until we arrived at a product that precisely aims to solve the problem of creating content.
There are excellent courses on LinkedIn or the web that help you oman number improve your profile, generate leads, and use LinkedIn appropriately, but there is a huge elephant in the room that no one talks about: how to create content systematically and that has an impact . That is why we decided that our focus had to be precisely on that “last mile,” helping people create content in a very simple way and with a minimum investment of time. After all, I feel that we are all interested in showing what we are experts at.
Because ultimately, your personal brand is your reputation. It is an elegant way of showing who you are, what interests you, what you are an expert in. It is not about selling, it is infinitely more sophisticated. It is about generating a link with those who may benefit from your expertise. Welcome to the world of Social Selling.
Start creating content on LinkedIn
And the truth is that the only one who can take care of your reputation is yourself. I know I'm not saying anything new, but what I know for sure (because I've been there) is that starting to create relevant content for LinkedIn and measuring its impact is harder than climbing Everest.
Luis Minvielle CEO of AMO Growth
Disclaimer I am not a mountaineer, but I love trekking. I am sharing a photo with you at Laguna de los Tres where you can see Fitz Roy.
It’s 2020 and Tom Peters wrote a brilliant article in 1997 (YES IN 1997!) called The Brand called You. Peters was already talking about the importance of building your brand in 1997, when social media was not the rage it is today.