You’ve probably heard the saying “done is better than perfect”, right? Does this also apply to digital marketing ? Is digital planning really the ideal?
Many companies believe that it is better to carry out as many activities as possible to promote their brand and that doing something, even without much knowledge or time, is better than doing nothing.
Who has never quickly boosted a post on Facebook without looking at targeting, or invested in Google Adwords for a few months without adjusting bids and keywords at least once a week?
The truth is that the quality of what was developed art director email list has a direct impact on the result. It is not uncommon for companies to complain that "Facebook doesn't work" or that "Google ads don't work in my segment" because they tested these strategies in an amateur way and the results simply didn't come. It is literally a waste of money and proof that it is better to do it right or do nothing at all.
To answer this question, we will assess the importance of digital planning for your company and how it should be carried out. In addition, you will understand the fundamental elements for structuring your campaigns and begin to understand what is needed to improve your results .
Ready to understand once and for all why you should plan your online campaigns? Enjoy reading!
Importance of digital planning
There are some areas where you can't do things just any old way, and marketing is one of them. Although it may seem better at first to have some way of advertising your products and services, you'll find that, in addition to not getting the expected return , you'll have wasted time and money on solutions that aren't useful to you.
Instead, it is better to prepare yourself so that you have enough knowledge and resources to do a good job and get the expected results and performance . In other words, it is better to perform two actions with understanding and planning than ten reasonable ones.
Another advantage is knowing exactly what to expect from all your actions. This way, you will have parameters to evaluate whether what has been done is meeting the expectations created. Finally, planning will take away your anxiety about looking for solutions that “work”, since you will have looked for what “will work” for your company, according to the profile of your target audience.