Analytics on the effectiveness of the funnel and individual mechanics

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personalized offers for narrow segments of users;
trigger mechanics in email, push notifications, chatbots and other channels: welcome chain, page view, reactivation or abandoned cart .
personalized mechanics on the site: pop-ups, a block with personalized recommendations and related products.
If you don’t know how to automate the process of converting users into leads on your website or want to do it even more efficiently, you can contact our experts for a free consultation.
They will tell you where to start and how to improve conversion into leads.

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Automatic data update
The CRM marketing platform tracks the client's behavior on the site . The platform receives data on page views and form filling, as well as on transactions. The marketer sees the order status and configures the mechanics.

Testing Marketing Hypotheses
The CRM marketing platform allows you to quickly test new marketing hypotheses. For example, evaluate the effectiveness of a Telegram bot as a new communication channel or the impact of personalization in the subject line on OpenRate.

The CRM marketing platform provides reports on all mechanics:

email newsletters - opens, clicks, unsubscribe requests;
sources of applications - from which channel and how many clients came during the period;
profitability of customer registration channels and mechanics.
Personalization of recommendations and advertising
The algorithms of the CRM marketing platform select offers that may list of argentina cell phone number interest a specific client by analyzing their behavior and preferences, and the history of events on the site.

And based on user data, you can personalize advertising in social and advertising networks. Gender, location, and area of ​​interest can become the basis for segment settings in the advertising accounts of Yandex, MyTarget, VK, and Telegram.

Online furniture store DaVita uses user data from the Carrot quest lead database to attract more target audience to the site using look-alike . The data accumulated in Carrot quest is used to set up advertising in Yandex.Direct. The marketing team exports the database and sets up advertising for users who are similar to leads.

How to Reduce the Cost of Lead Attraction: 5 Mechanics from Contented, Umskul, Unicom and MPSTATS
Contented Reduced Questions Before Contacting Customers and Increased Email Conversion by 18x
In December 2023, the marketing team noticed that the conversion rate to start a dialogue with lead bots had dropped on many pages: from 5% to 3.2-4.5%.

The mechanics of the lead bots were as follows: first, the bot asked users if they were ready to take the test, and only then asked a profile question about their profession. To check how conversions would change if a profile question was immediately asked, a quick A/B test was launched.

Hypothesis 1. If you immediately ask a profile question about your profession, the conversion rate to the beginning of a dialogue will increase.