With the help of neural networks, a targetologist can conduct a deep analysis of the target audience: collect and structure data, highlight interests, determine demographic and geographic parameters. For this, data from the site, analytical services (for example, from Yandex Metrica), social networks, the company's CRM, etc. are used. All this allows the specialist to create a clear portrait of the target audience and set up campaigns with maximum accuracy. Among the tools that have already implemented AI in their processes, we can highlight Google Analytics, Adobe Analytics, Oracle Audience Manager.
Generation and processing of photos and videos
AI allows targeters to save money on designer china telegram number database services. A variety of models can be used in the work (Midjourney, Wombo, Dall-E, Imagen, DeepAI, Stable Diffusion), each of which will have its own strengths and weaknesses. Unfortunately, most of these generative AIs have a serious drawback - they are paid, and it is not always possible to top up the balance from Russia. This problem is solved, for example, by the creative generator AI Banner click.ru. It works on the basis of AI and allows you to create images by prompt, link to the promoted page, text description or several parameters at once (in the "professional mode").
Writing headlines and texts
Text is an important part of an ad, but its weight is often lower than that of the creative, so many specialists delegate titles and descriptions to neural networks. Provided the request is well-written, AI can generate several text options that will match the interests of users. Such personalized ads will help save time and attract more clicks. Yandex, Sber or ChatGPT models can create texts in different styles in a matter of seconds and give the specialist scope for testing different options (including A/B tests).