The first lenox email includes collectibles and catalog in the navbar

[Rakibul200]

How can email navbars differ from website navbars? General versus specifics in the shopworldkitchen email, the email navbar is focused on featuring brands rather than specific product categories. It is more general. As mr. Myagi famously says in the karate kid movies: focus! Your email can do with more focus! Example of general navigation bar focused on featuring brands in email if we look at the website navigation bar, it is more specific, focusing on categories like tabletop, bakeware and cookware.

The brands still appear in the header, as ebay data logos and are grayed out so as not to compete with the other elements. They have less emphasis. Example of specific navigation bar focused on categories in website changes in navigation the changing lenox navbar reflects varying trends in product focus and consumer preferences. The second lenox email below doesn’t have those anymore.

Gift occasions is transformed into simply “gifts”. Some categories are separate like figurines or ornaments. Yet categories such as dinnerware & flatware are combined. Example of changing navigation bar in email from lenox this gives you something to think about: how can I reword my navbar to be more powerful? What categories could I safely drop? Any categories that are logical to combine? Double the navigation, double the fun the newsletter of a dutch online department store / cataloger wehkamp uses a “double-decker” navbar.