A screenshot of the the Google location snippet for City Lit Books. The store has a 4.8 star rating.

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Luckily, managing your brand’s reputation on social doesn’t have to mean hours upon hours of scrolling. Brands can use social media listening to synthesize these conversations into actionable insights. For example, Cummins, a global leader in power solutions, uses Sprout’s social listening tools to monitor their brand health and reputation across major social networks in real time.

Learn more about Cummin’s strategy

Review sites
Your business’s star rating follows your brand denmark b2b leads across the web. Reviews are easier to find than ever, especially when you consider the rise of mobile search. If someone’s looking for information about your business on the go, chances are they’re also going to find your average review rating at the top of those search results.

The more positive reviews you get, the more reassurance potential customers get out of all those positive experiences. In fact, it may be what pushes them to finally procure their goods or services.

A person browsing through reviews is more likely to have a higher purchase intent than an individual passively browsing the rest of the web, which is why online review management goes hand-in-hand with online reputation management.

News publications
News publications impact more than just traditional public relations initiatives. In this day and age, any reputable news outlet has a digital publication that can be found by individuals well beyond their typical publishing audience. Think about it: How often have you found yourself reading an article online, only to find out it’s from a local paper miles away from where you currently reside?