The role of case studies in conversion emails

[Rakibul200]

While this article talks about fixing your leaking marketing funnel, this doesn’t mean you should forget about getting more people to enter your funnel in the first place. That’s exactly what this article is about – email list building. If you’re looking for effective ways to speed up your list building efforts, make sure to read it later. What is churn rate? Churn rate is a percentage of how many subscribers leave your list in a given period of time.

And it’s one of the most important gambling number data email marketing metrics to measure. There are two flavors of list churn: transparent churn and opaque churn. Just so we’re all clear (sorry), here’s how they’re different: transparent churn, sometimes called “voluntary churn”, includes unsubscribes, hard bounces and spam complaints. These are people you cannot mail to anymore, due to their action (or inaction, in the case of hard bounces). Opaque churn includes the “emotionally unsubscribed” and people who just aren’t seeing your emails.

Opaque churn is also sometimes called “involuntary churn”. People can stop seeing your emails for two reasons: your emails are going into their bulk or spam folder your emails are going to an email account that the subscriber doesn’t check very often, if ever. That last point illuminates an issue that doesn’t get talked about enough in email marketing: you subscribers have more than one email address. In fact, depending on which marketing study you cite, the average email user has between three and five different email accounts.