“One of the best things you can do on LinkedIn to position yourself as a thought leader and attract new customers or clients – is to create a group. (It also helps you get found on Google.)”
LinkedIn is a great stage to interact with prominent figures in your industry, and the best forum to do this is LinkedIn groups. Creating your own group gives you a great opportunity to network, prospect and discuss all your great ideas. All you need to do now is make sure your group is top dog for your target industry.
What's your focus
One of the keys to building a successful LinkedIn group is working out the area you want to taiwan phone number resource focus on. You need to think about the kind of audience that you want to attract and what you want your group to be known for. Think about your perfect client, your perfect group member. Who are they? What do they care about? Where do they currently gather to discuss issues? How can you provide them with value?
Building a group isn’t just a numbers game, you need the right members. Keying in on your audience from the start lets you retain a high quality membership.
The laws of attraction
Make sure you take care when writing the description for your new group, not only does this show up in LinkedIn searches, but it will also be indexed by Google. Try and use keywords that will encourage potential members to click through and learn more about your group.
Think about how exclusive you want your group to be. You can force prospective members to apply to join if you want to restrict membership to a certain sector or industry. Giving your community an exclusive touch can also be a nice touch - people like to feel special.