Packaging and labeling

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The manufactured dairy products are packed in suitable containers, such as cartons, bags, tubs or bottles. Each package is labelled with essential information, including product details, nutritional value, production date and expiry date. Good packaging and labelling ensure product integrity and consumer safety.

Distribution and marketing
Amul has an extensive distribution network of retail stores, supermarkets and exclusive bahamas phone number data Amul stores. At these locations, the products are delivered for sale to consumers. Amul uses various marketing strategies, using print, television, digital media and outdoor advertising to promote its brand and products.

Consumer involvement
Amul actively engages with consumers to understand their preferences and expectations. The company values ​​consumer feedback and conducts market research to stay abreast of changing consumer needs. Amul has an online presence and communicates with consumers through social media platforms to build strong relationships and address their queries and concerns.

Cooperative governance
The decision-making process at Amul involves elected representatives from the milk associations and district unions. These representatives form the board of directors of the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), the apex marketing body that oversees Amul’s activities. The cooperative governance structure ensures that milk producers have a say in the management, policies and strategic decisions of the organisation.