And Publications, Improving Long-term Results

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Contently’s Contentthe Marketing Plan Applied By Contently Reproduces The Successes And Potential Of The Previous Campaign, As Well As Evaluating Problems And Bottlenecks To Increase The Effectiveness Of The Next One. To Prove That Content Marketing Is Really Effective, Whose Concept And Good Practices Are Widely Discussed By The Company, The Main Focus Of The Strategy Is The Production Of Pieces With Relevant Information For The Public. To This End, Contently Creates A Content Flow With Well-structured Ctas So That The Persona's Knowledge Journey Is Completely Covered By Visiting The Company's Touchpoints.

Thus, Previous Efforts Gain Strength Throughout lithuania email list Campaigns . Coca-cola% Of People Believe That Companies' Socio-environmental Responsibility Actions Are A Marketing Move To Gain Consumer Trust. Coca-cola, However, Mitigated This Stereotype, Spreading “happiness”, Mainly In Its Christmas Campaigns. In Brazil, The Company Carried Out An Innovative Marketing Campaign: Entitled “o Caminhão Da Alegria”, It Was Based On The Circulation Of Its Famous Red Truck Through Streets On The Outskirts Of Large Urban Centers To Distribute Items To People Who Pressed The Button On The Bottom Of The Vehicle.

The Campaign Was Only Released On Youtube, But The Marketing Actions Had Such An Impact, Both Due To Their Innovation And Social Focus, That Coca-cola Reproduced The Same Approach In Armenia And Istanbul. When The Company Truly Believes In The Cause And Aligns Its Values ​​with Those Of The Public It Will Target, All Investment Is Rewarded Without Requiring Much Effort. Coca-cola's Marketing Plan Focused On The Long Term With The Objective Of Achieving A An Even Larger Audience And Cause The Consumption Of The Drink To Increase Over A Certain Time Horizon.