Create email sequences that drive engagement

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This email campaign generated twice as many clicks as the control campaign without the game. Source: The Complete Guide to Gamification in Email Marketing from Stripo The second test consisted of a series of three emails that included: a quiz; a crossword puzzle; and a quiz. A series of emails also led to significant results. Hundreds of subscribers ask how to implement gamification in email marketing. Some people even admit to typing in wrong answers on purpose to see what happens next.

Source: The Complete Guide to overseas chinese in australia data Gamification in Email Marketing from Stripo Both approaches to gamification come to life, and the choice depends on your needs, resources, and the time you’re willing to spend creating your email game. Examples of Gamified Email So, we’ve got all the nuances figured out, now it’s time to get some inspiration to create your own email game. We’ll cover single game emails and a series of gamified emails.

Single Email Quizzes Quizzes are one of the simplest game formats you can think of and are easy to implement in an email. Even without AMP (Accelerated Action Pages) support, you can simply create questions and invite recipients to answer them on a separate page on your website. Editor’s Note AMP emails are a relatively new way of creating email content that allows for faster loading, more engaging and interactive content, and a better overall user experience.