The best days and times to send newsletters

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Download Guide Contains Unsubscribe Option You have to face the fact that sometimes people just don't want to hear from you anymore, and even the most carefully written email won't win them back. That’s why your re-engagement emails must have an unsubscribe button. It’s better to let your lost subscribers voluntarily opt out rather than continue to ignore your emails or mark them as spam. This will hurt your email deliverability and sender reputation.

Therefore, you should also use re-engagement overseas chinese number data emails as a way to clean up your email list. Send them an unsubscribe confirmation email afterwards, which you can use as an opportunity to ask for something back. Even though they are no longer your fans, they can still provide suggestions to help you improve your email marketing strategy or product. Optimize for mobile devices In today’s email marketing environment, mobile optimization is non-negotiable. Research shows that at least of emails are opened and read on mobile devices.

Therefore, your re-engagement emails must look great on smartphones and tablets. Use responsive email design to automatically adjust the layout of your email based on the device it's being read on. Also, make sure your email design is clean and simple. Choose a font size that is easy to read, even on smaller screens. Finally, make sure any clickable elements (such as action buttons and links) are large enough so that they can be easily clicked from smaller devices.