Understanding privacy laws in international campaigns

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Just like your subscribers don’t want to be inundated with low-quality leads, you don’t want to create a marketing campaign and send it to a long list of random email addresses. It costs time and money and can cause more harm than good. Let’s compare a purchased email list to an organically grown email list: Purchased email lists Organically grown email lists have low engagement rates and high conversion rates Spam complaints can damage a sender’s reputation and lead to deliverability issues No meaningful data about the people on your list Your own media Communicate with subscribers High engagement High conversion rates Reliable sources of information about your subscribers: Prospects and customers Do this: Build your own list A high-quality email list is yours One of the company's greatest assets.

It allows you to connect with your target rcs data audience and gradually convert prospects into actual customers—and that’s exactly what a marketing department is supposed to do. So, if you ask me how to buy an email list, the answer is simple: please don’t! You can't; there's no such thing as a quality list to buy from. You'll be wasting money on a database of uncertain email addresses, which will hurt your email marketing efforts.

However, if you ask me how to build an email list, I recommend you read the following blog post - How to Build an Email List from Scratch. However, if you are looking for inspiration, check out our case studies section. There you can read and listen to stories from customers who have successfully grown their businesses using permission-based email marketing and organically built email lists. Here’s an example from Sharvette Mitchell, owner of a marketing agency in Richmond, Virginia.