Another thing is that they also have to research keywords that are relevant to market trends to be used as content on their website. With relevant content that is in accordance with the company's business model (products or services offered to consumers), the company will get user traffic that matches their target consumers, so that the opportunity to get conversions from that traffic becomes greater.
Another example is when a company wants to build a mobile app to increase brand awareness and offer exclusivity of their services to consumers, then the company needs to do research and collect data first before they decide to build a mobile app such as their user behavior data , whether their users actually access their services more via their mobile list of tonga consumer email devices, or whether the company's consumers really need a mobile app to access their services.
From the two examples above, it shows that data plays an important role as a reference for companies to help them support their strategic decisions, especially in terms of business innovation, so that they can minimize the occurrence of risks and losses for the company.
Doing digital transformation in a business is not easy and cheap. At least it needs a mature strategy, and enough data, so you are not confused about what platform you will build.
If you don't know where to start building a digital platform for your business, you can start by building Web Apps . Web Apps themselves can bridge your company's business with your consumers, whatever type of platform they use, whether desktop or mobile.