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What is the difference between MarTech VS AdTech?
The previous article introduced the six major areas of MarTech , one of which is "advertising and promotion." I wonder if you also think of the AdTech advertising technology in the early years?

MarTech is often discussed together with AdTech, which is Advertising Technology that focuses on the placement and optimization of digital advertising, with the purpose of helping companies achieve higher conversion rates and gain more revenue. AdTech appeared earlier than MarTech, but as consumers pay more and more attention to privacy and the regulations of GDPR and IDFA have hindered the development of AdTech, many brands have begun to turn to MarTech for development.

The main difference between the two is: MarTech supports overall architect phone number data marketing operations; AdTech is only used for advertising to influence buyer behavior .




Coverage The scope of coverage is wider than AdTech, including content, community, data, process and other aspects of marketing activities. Marketing activities focusing on advertising placement and performance measurement
Audience type Audiences include real-name and anonymous users
who interact with them through multiple channels The audience is mainly anonymous users
who interact with them through online channels
Charging model The charging model is usually a subscription system, and charges are based on the functions and services used. The charging model is usually based on advertising volume or performance, and charging is based on ad display, clicks or conversions.