Collaboration with retailers and distributors both domestically and internationally can also help the company increase its market penetration and enhance product visibility. Such partnerships can enable Amul to reach a wider range of consumers and gain a stronger position in different regions. Moreover, technology collaborations with dairy industry players can facilitate knowledge sharing, innovation and process improvements.
Sustainable certifications
To minimize its environmental footprint and contribute to a more sustainable dairy industry, Amul can invest in sustainable agricultural practices such as organic farming, efficient water management and adoption of renewable energy.
Promoting animal welfare through ethical treatment and responsible sourcing can resonate with estonia phone number data consumers who prioritize animal rights and welfare. Obtaining certifications such as Fairtrade, organic or sustainable farming certifications can provide tangible evidence of Amul’s commitment to sustainability and ethical practices.
Amul Threats
While Amul has been doing well in the dairy sector, below are threats that the company needs to pay attention to and address:
Counterfeit products
Firstly, Amul should work with relevant authorities, industry bodies and law enforcement agencies to combat counterfeit products. This may involve sharing information, conducting joint operations and raising awareness about the risks associated with counterfeit dairy products.
Amul Threats - Amul SWOT Analysis
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