Gamification in Retirement Provision

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Pension provision is boring and complicated? It doesn't have to be that way! In order to throw this stigma overboard and make the topic of pension provision more accessible, committed adessi developed the jump-and-run game "Pension Run".

Very few people like to think about their retirement provision. Young people in particular prefer to focus on other topics, as retirement age still seems a long way off. Although most people know that it is sensible and absolutely necessary to make provisions, complex constructs and the agony of choosing the specific course of action hinder individual decision-making.

But a topic that is perceived as outdated does not have to be conveyed via traditional information channels. The natural instinct to play can arouse curiosity and help motivate people to devote themselves to their personal financial situation.

This blog post takes you on a journey to the vision of a jump-and-run albania consumer email list game in the field of (retirement) provision and how this will be pursued further.

How did the idea for the game come about?
Under the premise of making information gathering in the area of ​​(company) pension schemes easier and addressing a younger target group, the adesso company pension scheme community of practice has engaged in intensive exchange. You can find out what added value the communities also provide at adesso in this blog post .

To develop an idea for dusting off pensions, we used the double diamond approach from design thinking in various digital workshops. This is a method that aims to develop innovative solutions to complex problems. If you would like to learn more about design thinking, read this blog post . The methodology is based on an iterative process that consists of several phases, including Discover, Define, Develop and Deliver.

First, we defined the problem area. This includes high barriers to entry to (company) pension provision due to:

regulatory complexity
complex information gathering
low transparency about the meaningfulness and accuracy of a care approach
lack of flexibility due to analogue processes
Based on these findings, we set out to develop a solution space. Relevant needs were identified using personas. From this, we were able to derive the following key points of a possible solution to increase the attractiveness of engaging with care solutions:

clear information retrieval
transparent presentation of pension or provision gaps
Gamification for Motivation
With the aim of offering this added value to people, various approaches to the solution emerged. The Community of Practice developed a vision for a web-based game as the preferred approach.

Users should be able to control an avatar through various levels in the style of a jump-and-run game. In these levels, challenges must be mastered and the effects of various real-life events brought to life. The results of financial or personal decisions as well as random elements should be visualized and explained in a playful way. Collecting artifacts and coins and avoiding stumbling blocks or negative events should be entertaining in the game, but at the same time provide the basis for evaluation. Using various progress indicators on things like account balance, age and work-life balance, users are shown the impact of their own game decisions.