Driving Customer Retention with Telemarketing Solutions

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Various protocols and systems, such as the smtp simple mail transfer protocol, were developed during this decade . In , the word “spam” was added to the oxford english dictionary . – the first widely used email software, lotus notes , was released . This period also saw the iconic “you’ve got mail” notification by aol, which helped make email more popular​ . The first widely used email software, lotus notes sources – email became mainstream and more accessible to the public with the launch of services like hotmail in s – html emails made emails more visually appealing and engaging .


Email marketing platforms like getresponse, constant argentina email list contact, and mailchimp emerged, offering businesses new tools to manage their email campaigns . Mailchimp's old email marketing interface source – legal regulations the can-spam act was introduced in the u . S . , setting standards for commercial emails and requiring features like unsubscribe options to protect consumers from spam​ . Subscriber definition: a user that opted in or agreed to receive promotional emails . Opt-in: a process where a user permits your business to send promotional messages .


It’s usually done through direct subscription single opt-in or by completing a specific action like purchasing a product and then confirming the subscription via a follow-up email double opt-in . Opt-out unsubscribe: the opposite of opt-in, where users don’t agree to receive communications from you . This is protected by law in most countries . S – personalization and mobile optimization the focus of email marketing shifted towards personalization and segmentation, driven by data analytics . Personalization definition: the process of using data to personalize emails to individual recipients or segments by including their names or recommending products based on purchase history, etc .