Nike has already launched some mobile app

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Imagine, then, Amazon's power of personalization with the use of the brand's other products, such as Prime, Echo and Kindle. The more the brand expands, the more data it collects and the more customizations it can make. NikeNike has always focused on retail. That hasn't changed. However, in recent years, the brand has dedicated itself to personalization efforts so as not to be just another product on store shelves.

s under its own brand, such as Nike Run Club, a running app for doctor data user list training and competitions, with GPS monitoring, challenges, personalized plans, interaction with friends on the platform and many other features. The Nike Training Club works in the same way, but is focused on training and fitness plans. personalized marketingpersonalized marketingpersonalized marketingWith these apps, the brand can collect countless data about the habits and behaviors of each user.

Have you ever thought that Nike can know data about your running pace and the places where you train? And how can this be used to deliver personalized products and offers? However, access to these apps is only possible if you become a Nike Member. It's a free subscription — the brand doesn't generate revenue from it, but this is a way to get to know the persona better, get closer to consumers, find out what they're doing and collect more data to personalize experiences.