Should more leads be generated?

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Many companies ask themselves how they can approach the topic of marketing automation. At first glance, the subject area seems complex and access seems complicated. To simplify this, adesso has developed its own process model. This makes the marketing automation project transparent and can be completed in small steps.

First, companies need goals for their marketing automation: Are more online sales required? Should email marketing be professionalized and should more newsletter subscribers be generated? All of these goals, defined as SMART as possible, help with the future roadmap and prioritization.

Based on a status quo analysis of the sales processes, marketing, target groups including customer journeys and content, use cases can be derived and personas and audiences created. Content gaps can be closed and customer journeys are aligned with the sales process. This conceptual preparatory work aims to achieve the set goals for the defined interest groups and to find the ideal software solution for your marketing automation, if this has not already been done.

Adesso is also happy to help with the implementation and setup luxembourg consumer email list of the marketing automation tool and the necessary interfaces in order to set up and carry out the first automated campaigns. A supporting tracking concept makes the marketing activities transparent and measurable, so that the campaigns can be continuously optimized.

In summary, Marketing Automation by adesso is implemented in eight steps:

1. Goal definition
2. Status quo analysis
3. Strategy planning and use case development
4. Tool selection
5. Implementation and configuration
6. Campaign setup
7. Implementation and testing of campaigns
8. Tracking and optimization
If you have already completed some of the steps mentioned, we can of course build on that. It is important to make the process as structured and understandable as possible.

Surveys show that successfully implemented marketing automation solutions significantly improve targeting in almost 70% of cases. In 80% of cases, more leads were generated.

The advantages are obvious: Marketing automation helps to professionalize sales processes and at the same time relieves the burden on marketing. The results are improved targeting, increased leads and much more. Marketing automation is not just a trend. Many companies rely on automation and thus gain an important advantage in scaling their own marketing in the future. Because if you don't professionalize your marketing today, you may be left behind tomorrow.

Would you like to find out more about exciting topics from the adesso world? Then take a look at our previously published blog posts.