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In smart campaigns, bids and ad targeting are automatically defined by Google's algorithms, in order to increase conversion. In the regular campaign, the bid, product and targeting settings are made by you. Google Shopping Select campaign settings On the next page, you must give your campaign a name, as well as define the bidding strategy, average budget and period where the ad will be linked.

”. Google Shopping Define resources and product groups Finally, you gambling data china user list can choose which of your products or product groups registered in Google Merchant Center will be displayed in the campaign. Additionally, you can add media for branding, such as logos and videos, as well as titles for your ads.

Google Shopping Once the settings are complete, click “Save”. Finally, you must enter payment details, and the ad will undergo an internal review before it starts to appear in searches. That's it! Difference between Google Shopping and Google Ads Another very common Google tool is Ads, but it cannot be confused with Google Shopping. How about checking out the differences between the two platforms?ObjectiveWhile Google Shopping, as we said previously, is aimed at those who want to display products in search results, Google Ads is the platform for these same entrepreneurs to be able to create ads in different formats — text, image or video.