Identify the most important moments for the customer, before, during and after the first purchase
The key moments before the first purchase were the Google does thailand use telegram search and then the consideration of options on the WEB page.
Sitting down with a sales person (during moment) and making the decision to launch or not was the first “non-digital” step in this process.
The unloading touchpoints at the plants and the delay in resolving incidents were two key elements in the experience of this B2B Buyer Persona.
Of the 15 touchpoints detected in the desired B2B Customer Experience of its Buyer Persona, Viveros GIP determined that there were 5 main ones.
That is, the Moments of Truth (MOTS) of your target customer.