Different Google Search Results – Where Do the Differences Come From

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The technology used on the Internet has evolved significantly over the last few years, which can be experienced by using a browser. We may have the false impression that the results we get from Internet search engines such as Google depend solely on the phrase we enter. It turns out that this is not the case. To see that the results in Google can differ from each other (and significantly), all you need to do is use two separate devices. As we will probably have the opportunity to observe, there will be some discrepancy between the results.

Where do the differences in Google come from ?

If we know the practices of the American network giant, we can probably guess what causes the discrepancies in search results. Google is known for collecting information about users, analyzing it, and using it in practice. Although opinions about these practices are mixed, they are undoubtedly very effective. Just like the personalized ads or suggested pages displayed to afghanistan telegram screening us, different Google search results are the result of customizing the browser to the individual user. What we see on the main page is not a coincidence - the results in the search engine are the result of complex algorithms that take into account both the content of a given site and the information collected about us. What exactly plays a role in this selection? The main determinants are considered to be:

Cookies
Geolocation and selected language
Device type
Search history
Selected ads
How to get neutral search results?

Although Google's policy can make our lives much easier, we don't always want our search results to be skewed in some way. Sometimes we need to look at neutral results, so it's worth knowing how to achieve it. One solution is to completely clean up your profile, but we can't always afford to get rid of valuable bookmarks and autofill. Alternatively, we can change the device or the web browser we use.