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Each year, the reunion reminds us that we are part of something much bigger. Laughter and shared moments create a sense of belonging. This togetherness helps us face life's vicissitudes with greater strength.

Watching our cousins ​​grow and develop is a true gift. Through meeting, we forge bonds ...

The case of Mental Test Lab: From psychometrics to human resources
Mental Test Lab made an interesting pivot from focusing solely on psychometrics to exploring the vast world of HR. This move was made possible by their clever use of SEO, identifying the growing need within HR. They adapted their ...

Let's evaluate interactions based on their usefulness and relevance . It's not just about categorizing them as positive or negative, but about understanding the effect they have on the user. This way of seeing things drives us to delve deeper into the design and perception of interactions. In this ...

OKRs ( Objectives and Key Results) are a methodology that helps companies set clear and measurable goals . This tool encourages teams to work in a more organized and harmonious way. Its use can transform work dynamics, directing efforts towards shared objectives.

What are OKRs?
OKRs are a tool that ...

Referral programs have become a dynamic way to attract potential leads. Inviting your current customers to recommend your brand to their friends and family can not only expand your customer base, but do so naturally and at a lower cost. If you want to learn more about this topic, check out our ...

I have seen how the entrepreneurship ecosystem in Colombia has expanded . Innovation has changed the way we understand business, driving fresh ideas and completely new models. I remember moments when entrepreneurs shared their visions and their problems. These experiences have enriched my way of ...

This week we had the experience of discussing the name change of the startup we had started a few months ago: Fractional CMO. We realized with the team that one of the most important ICPs was worried about the name and even thought it sounded like competition. If you are a Fractional CMO, are you ...

Growing interest in angel investors
Interest in angel investors has increased significantly in recent years. This trend responds to the growing demand for capital and support in the entrepreneurial ecosystem. Startups are looking for not only financing, but also mentoring and valuable connections ...

Reviewing the product roadmap is essential for the growth of a SaaS. An agile roadmap allows companies to adapt to the changing needs of the environment. User feedback becomes an essential tool for this process. In our article on roadmap adjustment , we mentioned how listening to customers can be a ...

Saying no can bring more benefits than saying yes to every request that comes along. This lesson is very important in the realm of product development. By rejecting certain features, you improve the quality of what you offer and put the focus on what users are really looking for.

Product quality is ...