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Local SEO Interview Questions
If you are applying to a local SEO agency, you should also prepare for some local SEO interview questions in addition to the questions listed above.

What is local SEO and how do you optimize for it?
local SEO

Local SEO is the process of optimizing a website to rank ...

Companies should consider keyword seasonality to capture the increased interest in their products or services during these [periods].

Seasonal keywords don't just reflect what people are searching for. Instead, they reveal key interests and needs that arise at different times throughout the year ...

Knowing how to get an SEO job can open doors to a great career.

The SEO industry is going through a transition phase with the introduction of AI in Google and Bing, as well as AI-powered search engines like Perplexity.

However, one thing that will not change is the demand for qualified SEO ...

Cost per lead
Cost per lead (CPL) is an important metric that measures how much it costs to acquire a single lead through your marketing efforts.

It is calculated by dividing total marketing and sales expenditure by the number of leads generated in a given period.


Tracking CPL is crucial because ...

An ideal customer profile helps you clearly define the type of customer that aligns with your services, values, and long-term goals.

By identifying the [key characteristics] of your [ideal] customer, such as their [demographics], [pain points], and [buying behavior], you can better personalize your ...

When conducting initial SEO audits or performance monitoring, calculating SEO share of voice evaluates brand awareness relative to organic competitors in terms of the number of keywords ranked and their organic rankings.

A higher share of voice represents more [popularity] and [industry] dominance ...

And at the end of this post, we'll show you how to do reciprocal linking the right way, without getting penalized by Google.

What are [Reciprocal Links] and how do they work?
Reciprocal links occur when two or more parties link to each other on their respective pages.

For example, site A wants to ...

If you use SEOptimer, you can customize your report with our white label feature. This allows you to add logos, colors, and other branding elements.

Example of keyword rankings in the white label report

You can include important sections in your custom report such as:

Top Keyword Rankings : Show ...

You can see a complete list of anchors pointing to your domain using the SEOptimer backlink research tool.

Anchor texts

A well-balanced mix of anchors helps maintain a natural link profile and reduce the risk of being penalized for over-optimization.

What constitutes a "bad" backlink profile?
A ...

Number of links on the page
When you build links from pages that have a low number of outbound links, more "link equity" is passed on to your website.

Therefore, you should always choose pages for "niche link edits" or "guest blog content" with a low number of "hyperlinks" (both internal and ...